International trade, customs, and export controls advisory

international trade customs

How can companies best navigate an ever-shifting trade landscape to get business done? PwC helps clients to go beyond compliance and increase control over their supply chain.

Your international trade challenges

Customs and international trade compliance has moved firmly into the boardroom. Shifting trade policies, expanding sanctions regimes, new sustainability obligations, and increasingly digital customs environments are reshaping how goods move across borders and how businesses must manage risk, cost, and reputation along the way. Global supply chains are under pressure from geopolitical tensions, tariff volatility, stricter enforcement, and rising stakeholder expectations on transparency and sustainability performance. In this environment, trade compliance is not a back-office function but a strategic lever that protects market access, safeguards margins, and enables growth. Companies that anticipate regulatory change, invest in the right people, processes, and technology, and embed compliance into their commercial decision-making are the ones best positioned to minimise supply chain disruption, seize new opportunities, and turn complexity into competitive advantage. PwC's international trade team is here to help you do exactly that.

How can PwC help?

PwC's international trade team acts as a strategic advisor to organisations navigating the complexity of global trade. We deliver end-to-end services across customs, excises, export controls and sanctions, sustainability in trade, and trade automation. From day-to-day compliance support to large-scale transformation projects, we help clients anticipate regulatory shifts, strengthen their control frameworks, optimise duty and tax positions, and make confident strategic decisions that protect and enhance their supply chains today and in the future.

As part of the global PwC network, we bring the full power of a multidisciplinary firm to every engagement. We work seamlessly with our colleagues in VAT, transfer pricing, mergers and acquisitions, sustainability, technology consulting, legal, and assurance to deliver integrated solutions that address trade challenges from every angle. This connected approach means our clients benefit from consistent advice across jurisdictions, faster access to specialist knowledge, and outcomes that create measurable value well beyond the trade function itself.  


What we can offer

Customs

Efficient customs management is essential for businesses engaged in global trade, where even small errors in classification, origin, or valuation can lead to significant compliance risks and extra costs. PwC’s expert customs team provides expert guidance to help organisations optimise these critical areas while taking advantage of available customs simplifications and regimes. This approach reduces unnecessary duty payments and eases administrative workload, especially for companies operating complex import-export models. Beyond advisory, PwC also offers on-side (interim) support, working directly with teams to strengthen compliance processes and enhance supply chain efficiency, delivering both immediate improvements and long-term operational benefits.

Excise

Excise duties are a complex layer of consumption taxes applied to products such as alcohol, tobacco, and energy, with additional national rules covering items like coffee and soft drinks in Belgium. PwC helps businesses navigate this intricate mix of EU directives and local legislation by providing strategic insight into how excise impacts their operations. From securing the right authorisations and licences to enabling duty suspension, we help to ensure compliance while identifying efficiencies. Our expertise also extends to sustainability and energy transition considerations, helping clients adapt to evolving tax frameworks, reduce risks, and align their operations with changing regulatory and sustainability demands.

Export controls and sanctions

Export controls and sanctions have become one of the most dynamic and high-risk areas of international trade, with overlapping regimes across multiple jurisdictions and far-reaching extraterritorial effects that can impact businesses well beyond their home markets. PwC's international trade team supports organisations across the full spectrum of export controls and sanctions compliance, helping you manage exposure, prevent breaches, and respond decisively when issues arise. Our specialists advise on the classification of dual-use, military, sensitive goods, technology, and software; licence strategy and applications; restricted-party and transaction screening; and the assessment of complex cross-border flows, including re-exports and deemed exports. We conduct in-depth compliance audits, lead sensitive internal investigations, perform targeted risk assessments, and provide hands-on remediation and regulatory disclosure support. Whether you are entering new markets, reviewing exposure to evolving sanctions regimes, responding to a regulatory enquiry, or upskilling your teams, we combine deep technical expertise with a pragmatic, business-focused approach to keep your operations secure, compliant, and resilient.

Sustainability compliance in trade

Sustainability has moved to the heart of international trade, with a fast-growing wave of regulations transforming how goods cross borders and how supply chains must be governed. From the EU Carbon Border Adjustment Mechanism (CBAM) and the Deforestation Regulation (EUDR) to the Forced Labour Regulation, and emerging sustainability-linked customs and trade requirements worldwide, importers and exporters are now expected to demonstrate transparency, traceability, and accountability throughout their value chains. PwC's international trade team helps you turn these obligations into a structured, defensible compliance approach. We are mapping regulatory exposure, assessing supplier and product data readiness, designing due diligence frameworks, and integrating sustainability requirements into existing customs, trade, and enterprise resource planning (ERP) processes. We support clients with CBAM reporting and embedded emissions calculations, EUDR traceability and geolocation due diligence, forced labour risk assessments, and the alignment of trade compliance controls with their broader sustainability strategy. 

Trade governance and programmes

In today’s global trade environment, a well-structured compliance programme is key to balancing regulatory requirements with business growth. Our expert team supports clients to develop efficient trade governance frameworks that address customs, excise, and export control challenges. From optimising organisational design and implementing clear processes to preparing for AEO status, we ensure businesses are set up for success. We also integrate risk management and legal requirements into practical compliance programmes, supported by continuous learning initiatives. This approach helps companies to reduce risk, improve operational efficiency, and benefit from smoother interactions with customs authorities as well as potential financial savings.

Trade automation

As customs and trade processes become increasingly digital across the EU and beyond, businesses must adapt to new systems, real-time data exchanges, and stricter electronic reporting requirements. PwC's international trade team helps organisations turn this shift into a competitive advantage by building robust technological foundations and embedding compliance directly into core business operations. We support clients end-to-end on their trade automation journey—from defining the target operating model and selecting the right technology, through implementation, integration, and post go-live optimisation. Our team brings extensive, hands-on expertise in SAP Global Trade Services (SAP GTS) implementations, including classic SAP and SAP S/4HANA, covering compliance management, customs management, and trade preference processing. We also support broader ERP transformations, the deployment of specialised global trade management solutions, and seamless alignment with national and EU customs platforms such as EMCS, NCTS, AES, ICS2, and PLDA. By combining deep technical know-how with strong regulatory and customs expertise, we help organisations gain real-time visibility into their trade flows and master data, reduce compliance risk, accelerate clearance, and unlock measurable efficiency gains and cost savings.

Your window into trade and customs trends

Discover our latest blog series on customs trends


The team that will support you

Giovanni Gijsels

Partner, PwC Belgium

+32 477 56 59 49

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Eva Lakova

Director, PwC Belgium

+32 472 90 20 11

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Alex Bihain

Director, PwC Belgium

+32 495 36 73 70

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