Steady in the line-up since 2011…
and ready to continue till 2030.
PwC Belgium has been a partner of the Royal Belgian Football Association (RBFA) since 2011. It’s a partnership of which we’re immensely proud. It allows us to create unique moments with our people and clients, which we truly value. We’re a people-driven business and while technologies—especially AI—continue to disrupt our business, we remain very much focused on people.
Watch why our partnership is important to the RBFA and PwC
Sharing values
More than that, it’s a partnership that truly resonates with our values and ambitions. Like the RBFA, we focus on nurturing young talent with the passion to be the best they can be. We too value diversity, performance, inclusion, and respect in everything we do. And we seek to build connections between people and communities in the same way that football brings people together.
“Like the RBFA, we see diversity as a superpower, we work together, and we refuse to lose.”
Patrick BooneChairman and Territory Senior Partner, PwC Belgium
Going forward together
That’s why we’re continuing to partner with the RBFA until at least 2030— to cheer on both the Red Devils and the Red Flames. Within our new agreement, we’ll be doing much more than before. We now have the privilege of holding a student night at a Red Flames home game that’ll help us attract new talent to PwC. Not only will they experience the thrill of the game, but see inclusion in action. We’ll also be focusing on the U21 to lay the foundations for the future, just as we do as a business to develop tomorrow’s leaders from today’s more junior profiles. And looking even further forward, our kids line-up—where children are invited to welcome the players into the stadium—helps build enthusiasm not just for the game, but also for our brand, with future generations.
What does PwC bring the RBFA?
“We’re going in a new strategic direction and seeing that partners want to follow that is a testimony of trust.”
“Having a partnership with a firm like PwC for so many years provides us with stability.”
“When a strong brand sticks with women’s football over time, it strengthens the identity of the sport.”
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