PwC and RBFA make a winning team, year after year

PwC’s been proudly sponsoring the Royal Belgian Football Association (RBFA) since 2011 and will continue to do so until the World Cup 2026 (under the current agreement). Football’s one of the most popular sports in Belgium with a truly diverse fanbase of supporters and players, and we want to be in on the action. At games, you can find our colleagues, clients and contacts cheering along our national teams - the Red Devils and the Red Flames.

But there’s more to our sponsorship than simply being on the sidelines. The RBFA has strong values that imbue the top sport it represents: namely, the urge to surpass yourself, the power of unity and the impact of success. These values are clearly mirrored by PwC as a firm that seeks to provide a place where top talent can find a home, can be themselves in everything they do and strive to grow both personally and professionally, day on day. And, like RBFA, we too promote inclusion, health and wellbeing. And that from an early age, our unique kids line-up enables us to offer children a taste of what it’s like to be a Red Devil or Red Flame when they take to the pitch ahead of a match to show where each player will be positioned for the main event. 

We’ve also supported RBFA with its digital transformation by helping it develop an app that links the federation with the wider football community in Belgium in inspiring ways. 

These are just a few of the reasons that PwC and RBFA make such a great team.