PwC’s Retail & Consumer Team is working with all types and sizes of retail and consumer goods companies
Multinationals, Belgian companies, cooperatives, privately-owned organisations, family businesses – as well as entrepreneurs and private individuals, providing industry-focused audit, tax and advisory services.
It's time for a consumer-centred metric: introducing 'return on experience'
PwC’s 10th annual Global Consumer Insights Survey (GCIS) — which gathers the sentiments of more than 21,000 online consumers in 27 territories — shows that in addition to the traditional return on investment (ROI) metrics used to determine a company’s success, we need to introduce another metric, one with a laser focus on customer experience: return on experience.
Whether your organisation is in the business of household goods, health services, selling cars or financial services, delivering a superior experience will be what makes you a winner.