Cookie Policy

 

What are cookies?

Cookies are small text files that are placed on your computer by the websites that you visit. They are widely used in order to make websites work, or work more efficiently, as well as to provide information to the owners of the site. The use of cookies is now standard for most websites. If you are uncomfortable with the use of cookies, you can manage and control them through your browser, including removing cookies by deleting them from your ‘browser history’ (cache) when you leave the site.

 

Types of cookies

‘First party cookies’ are cookies set by the domain name that appears in the browser address

‘Retargeting cookies’ allow us to understand your interests by using information you make available to us when you interact on our website. As such we can tailor and provide you with more useful and relevant publications.
These cookies register your searches on our website and detect what your preferences are by collecting the following information: (i) the content you view, (ii) the date and time that you view this content and (iii) your location information associated with you IP address. The cookies collect information about your activities that do not personally and directly identify you when you visit our website. These cookies furthermore allow to (i) track which publications you have already seen, (ii) track how many times you have seen a publication, (iii) prevent you getting the same message, (iv) track whether you click to a publication and (v) determine your publications interests by combining the above information.

We use third party suppliers to offer these publications. For more information in relation to the cookies these parties use for publication purposes, we refer to the statements on their website.

‘Third party cookies’ are cookies set by another domain name than the one that appears in the browser address bar.

‘Session’ cookies remain in your browser during your browser session only, i.e. until you leave the website.

‘Persistent’ cookies remain in your browser after the session (unless deleted by you).

‘Performance’ cookies collect information about your use of the website, such as webpages visited and any error messages; they do not collect personally identifiable information, and the information collected is aggregated such that it is anonymous. Performance cookies are used to improve how a website works.

‘Functionality’ cookies allow the website to remember any choices you make about the website (such as changes to text size, customised pages) or enable services such as commenting on a blog.

Use of cookies by PwC

When first entering this website, you agreed to the use of cookies in order for us to provide you with a personalised browsing experience. The following table explains the way in which we use cookies on this website and why.

 

Provider Name Purpose Type Duration
Add This __atuvc Enable visitors to share content with a range of networking and sharing platforms. It stores an updated page share count. Third Party Persistent 2 Years
Adobe s_cc Stores if cookies are enabled or not First Party Session Browser Session
Adobe s_fid Contains unique ID for visitor identifier First Party Persistent 2 years
Adobe s_nr Stores date of visit and if visitor is new or returning First Party Persistent 1 year
Adobe gpv Internal workings of Adobe First Party Persistent 1 day
Adobe s_sq Contains info about the previous link clicked by the user. First Party Session Browser Session
Adobe s_ppv/s_ppvl Store information about percentage of page displayed First Party Session Browser Session
Adobe s_vi Website personalisation and performance improvement Third Party Persistent 6 Hours
Adobe DTM _sdsat_landing_page Store landing page information. More about Adobe privacy policy First Party Session Browser Session
Adobe DTM _sdsat_session_count Store session counter First Party Persistent 2 years
Adobe DTM _sdsat_lt_pages_viewed Store information about last pages viewed Third Party Persistent 2 years
Adobe DTM _sdsat_pages_viewed Store information about page viewed First Party Session Browser Session
Adobe DTM _sdsat_traffic_source Store information about source for arriving to landing page First Party Session Browser Session
Cookie cuttr cc_cookie_accept Pop-up modal with preferences logged depending per territory First Party Persistent 1 Year
CrazyEgg _ceg.s Analytics/Measurement, Content Customisation, Optimisation First Party Persistent 3 months
CrazyEgg _ceg.u Analytics/Measurement, Content Customisation, Optimisation First Party Persistent 3 months
DoubleClick / Google DSID/IDE Used to identify a browser for advertising purposes and tracking performance and preferences. Third Party Persistent

 

Browser session to 6 Months

 

F5 BIGipServerPOOL-* Big-Ip manages sessions on load balanced servers. Ensures user requests are routed consistently to correct server. More about F5 privacy policy. First Party Persistent 1 Hour
Facebook fr Facebook like tracking. More about Facebook cookie policy. Third Party Persistent 3 Months
Facebook datr Ad Serving, Ad Targeting, Analytics/Measurement, Content Customisation, Optimisation

 

Third Party Persistent

 

 
Facebook dpr Ad Serving, Ad Targeting, Analytics/Measurement, Content Customisation, Optimisation

 

Third Party Persistent

 

 
Facebook fr Facebook like tracking. More about Facebook cookie policy. Third Party Persistent 3 Months
Facebook reg_ext_ref Ad Serving, Ad Targeting, Analytics/Measurement, Content Customisation, Optimisation First Party Session  
Facebook reg_fb_gate Ad Serving, Ad Targeting, Analytics/Measurement, Content Customisation, Optimisation First Party Session  
Facebook reg_fb_ref Ad Serving, Ad Targeting, Analytics/Measurement, Content Customisation, Optimisation First Party Session  
Facebook sb Ad Serving, Ad Targeting, Analytics/Measurement, Content Customisation, Optimisation

 

Third Party Persistent

 

 
Google 1P_JAR/DV/NID Google ad personalisation Third Party Persistent

 

Browser session to 6 Months

 

Google CONSENT Cookie consent setting Third Party Persistent 20 Years
Google Analytics _ga Google Universal Analytics sets a unique ID that is used to calculate data for analytics reports. More information about Google privacy policy First Party Persistent 2 years
Google Analytics _gali Analytics tracking of user on this site. More information about Google privacy policy First Party Session Browser Session
Google Analytics _gid Used to distinguish users from one another. First Party Persistent 1 Day
Google Tag Manager _dc_gtm_UA-* Used to manage Google Universal Analytics script First Party Persistent 1 day
Gstatic/Google NID Advertising cookie by google Third Party Persistent 6 Months
LinkedIn bcookie/lidc/lang Share button functionality and user tracking cookies. Third Party Persistent

 

Browser session to 2 Years

 

LinkedIn/Bizo _bizo_bzid/_bizo_cksm/_bizo_np_stats Used for user identification for remarketing purposes. More about LinkedIn privacy policy. First Party Persistent 1 Day
LinkedIn/Bizo JSESSIONID/BizoUserMatchHistory/
BizoData/lang/BizoID
Provides information about users based on their linkedIn profile data Third Party Persistent

 

Browser session to 6 Months

 

SumoMe __smLauncherAutoUpsell Analytics/Measurement, Content Customisation, Optimisation Third Party Persistent Browser Session
SumoMe __smSessionId Analytics/Measurement, Content Customisation, Optimisation First Party Session Browser Session
SumoMe __smTID Analytics/Measurement, Content Customisation, Optimisation First Party Persistent 10 Years
SumoMe __smToken Analytics/Measurement, Content Customisation, Optimisation First Party Persistent 1 Year
SumoMe __smUser Analytics/Measurement, Content Customisation, Optimisation First Party Persistent 1 Year
SumoMe __smVID Analytics/Measurement, Content Customisation, Optimisation First Party Persistent 1 Month
Twitter metrics_token/lang Counts the number of users that have a specific embedded Tweet or timeline and language. More about Twitter privacy policy Third Party Persistent

 

Browser Session to 35 days

 

Youtube VISITOR_INFO1_LIVE Used in Youtube video speed and bandwidth calculations. More about Youtube privacy policy Third Party Performance Persistent 7 Months
Youtube PREF Stores your Youtube preferences Third Party Persistent Browser Session
Youtube YSC Set by embedded Youtube videos Third Party Session Browser Session

How can you disable cookies?

If you do not wish to receive cookies from our site, you can disable them by using your browser settings. Please be aware that if you do disable cookies in your browser, you will no longer be able to fully experience some functionality from our website.

You can furthermore opt out from the remarketing campaign, by visiting the Google’s Adwords opt-out page of Google’s use of cookies for this kind of services (http://www.google.com/settings/ads).

 

Retired Cookies: No longer in use, but may be present for returning visitors. These cookies can be deleted.

 

Provider Name Purpose Type Duration
Webtrends PWC_WOD Visitor Identification sessions set by the tag server. Visitor ID based on IP address. The cookie records site id, time of last access, time of start of visit and account ID.

First Party

Persistent

10 years
Webtrends ACOOKIE

Visitor Identification set by Java Script. The cookie records Visitor id, time of last access and time of start of visit.

Third Party

Persistent

2 years
Youtube PREF Estimate bandwidth to enhance video experience and collect anonymous statistics

Third Party 

Persistent

8 months from set/update
Youtube GEUP Estimate bandwidth to enhance video experience and collect anonymous statistics

Third Party 

Persistent

2 years from set/update
Youtube Visitor_INFO1_LIVE Estimate bandwidth to enhance video experience and collect anonymous statistics

Third Party

Persistent

8 months from set/update
Youtube YSC Estimate bandwidth to enhance video experience and collect anonymous statistics

Third Party

Session

At end of session

Visitor Identification set by Java Script. The cookie records Visitor id, time of last access and time of start of visit.

Visitor Identification set by Java Script. The cookie records Visitor id, time of last access and time of start of visit.

Visitor Identification set by Java Script. The cookie records Visitor id, time of last access and time of start of visit.

Estimate bandwidth to enhance video experience and collect anonymous statistics

Estimate bandwidth to enhance video experience and collect anonymous statistics

Google Analytics

 

Google Analytics _ga This cookie is typically written to the browser upon the first visit. If the cookie has been deleted by the browser operator, and the browser subsequently visits pwc.com, a new _ga cookie is written with a different unique ID. In most cases, this cookie is used to determine unique visitors to pwc.com and it is updated with each page view. Additionally, this cookie is provided with a unique ID that Google Analytics uses to ensure both the validity and accessibility of the cookie as an extra security measure.

First Party

Persistent

2 years from set/update
Google Analytics _gat This cookie is typically written to the browser upon the first visit. If the cookie has been deleted by the browser operator, and the browser subsequently visits pwc.com, a new _gat cookie is written with a different unique ID. In most cases, this cookie is used to determine unique visitors to pwc.com and it is updated with each page view. Additionally, this cookie is provided with a unique ID that Google Analytics uses to ensure both the validity and accessibility of the cookie as an extra security measure.

First Party

Persistent

24 hours from set/update
Google Analytics _utma This cookie is typically written to the browser upon the first visit. If the cookie has been deleted by the browser operator, and the browser subsequently visits pwc.com, a new _utma cookie is written with a different unique ID. In most cases, this cookie is used to determine unique visitors to pwc.com and it is updated with each page view. Additionally, this cookie is provided with a unique ID that Google Analytics uses to ensure both the validity and accessibility of the cookie as an extra security measure.

First Party

Persistent

2 years from set/update
Google Analytics _utmb This cookie is used to establish and continue a user session with pwc.com. When a user views a page on pwc.com, the Google Analytics code attempts to update this cookie. If it does not find the cookie, a new one is written and a new session is established. Each time a user visits a different page on pwc.com; this cookie is updated to expire in 30 minutes, thus continuing a single session for as long as user activity continues within 30-minute intervals. This cookie expires when a user pauses on a page on pwc.com for longer than 30 minutes.

First Party

Persistent

30 minutes from set/update
Google Analytics _utmc This cookie operates in conjunction with the '_utmb' cookie to determine whether or not to establish a new session for the user. If it does not find the cookie, a new one is written and a new session is established. This cookie expires when a user's session is no longer active.

First Party

Session

At end of session
Google Analytics _utmz This cookie stores the type of referral used by the visitor to reach pwc.com, whether via a direct method, a referring link, a website search, or a campaign such as an ad or an email link. It is used to calculate search engine traffic, ad campaigns and page navigation within pwc.com. The cookie is updated with each page view to pwc.com.

First Party

Persistent

6 months from set/update
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