We partner with leading media and entertainment companies to create, adapt and lead in a fast-changing world.

Media

media

Turning disruption into your next opportunity

The media and entertainment industry is evolving faster than ever — reshaping how people create, consume and connect. From the rise of generative AI and immersive storytelling to new revenue models and shifting audience expectations, change is constant. You’re not only adapting to it; you’re defining it. 

PwC helps you make sense of disruption, uncover opportunity and move with confidence. Whether you’re transforming in film, streaming, gaming, publishing or live events, we work with you to turn complexity into clarity — and ambition into measurable outcomes.

How we can help

Digital transformation is redefining the media landscape. Traditional business models are being replaced by customer-driven, data-led experiences that demand constant innovation. PwC helps you modernise your operations, grow sustainably and build trust in a rapidly shifting marketplace.

Reinvention is essential to stay relevant in a rapidly changing global market. PwC helps media companies rethink how they create, distribute and monetise content — building agile business models that fuel long-term growth and resilience.

The future of media depends on how effectively you use data. PwC helps you integrate the right information into a single, trusted source of truth — unlocking actionable insights, improving decision-making and creating new value through data and AI.

Transformation creates opportunity but also introduces risk. PwC helps you strengthen your digital controls, governance and compliance so you can transform with confidence. We turn assurance into a catalyst for innovation and progress.

In a fast-changing regulatory landscape, resilience and trust are essential. PwC works with you to embed cybersecurity and risk management into your business strategy — aligning protection, compliance and growth priorities.

In today’s market, every interaction matters. PwC helps you redesign customer experiences with data-driven insights and AI-enabled tools — creating seamless, omnichannel engagement that builds loyalty and drives sustainable growth.

As data volumes increase, managing it responsibly becomes critical. PwC supports you in converting data into value securely and ethically — helping you build trust, meet regulations and protect your reputation.

Key challenges and opportunities 

Innovation continues to redefine the media landscape. But success depends on more than creativity — it requires trust, insight and the agility to adapt. PwC helps media and entertainment leaders embrace disruption with confidence and turn bold ideas into long-term advantage.

Reinvent business models for growth

Adapt, diversify and stay ahead in a rapidly changing media landscape.

With new technologies and audience behaviours reshaping the industry, agility is key. PwC helps you evolve your business model, diversify revenue streams and design future-ready strategies for sustainable growth. 

Harness data and AI for smarter storytelling

Turn audience insights into engaging, data-driven experiences.

Data is redefining how media companies understand their audiences. PwC helps you integrate analytics and AI to drive personalisation, optimise content and deliver experiences that engage and convert. 

Transform with trust and transparency

Build integrity and accountability into every digital interaction.

As media becomes more digital, accountability matters more than ever. PwC helps you strengthen digital assurance and governance frameworks that protect integrity, transparency and brand trust. 

Navigate regulatory complexity with confidence

Stay compliant and resilient amid evolving global regulations.

The media sector faces increasing scrutiny across markets. PwC brings expertise in cybersecurity, data privacy and regulatory strategy to help you manage compliance, mitigate risk and maintain stakeholder confidence. 

Redefine customer engagement

Create seamless, personalised experiences that inspire lasting loyalty.

Audiences expect seamless, personalised experiences across every channel. PwC helps you connect marketing, sales and service through data and AI — building customer journeys that inspire loyalty and fuel growth. 

Protect data and privacy in an era of hyper-connectivity

Embed responsible data practices that strengthen trust and reputation.

Managing and securing data ethically is now a business differentiator. PwC helps you embed responsible data practices that enhance trust, meet global standards and safeguard reputation. 

Go beyond transformation 

Combine innovation, strategy and trust to deliver sustainable impact. 

We go further than traditional consulting — combining innovation, strategy and trust to help media companies thrive in a constantly changing world. 

Discover how PwC can help shape the future of media

Insights

Contact us

Xavier Verhaeghe

Xavier Verhaeghe

Partner Technology Consulting & Innovation, PwC Belgium

Tel: +32 495 59 08 40

Mélanie Adorante

Mélanie Adorante

Director, PwC Belgium

Tel: +32 473 91 06 69

Connect with PwC Belgium