Are we overestimating in the short term and underestimating in the long term the capacity of AI and digital technologies to transform pharma, biotech, medtech and healthcare?

Artificial intelligence and digital technologies in the health industry

ai digital technologies

Why it matters

In today’s fast-paced business environment, terms like artificial intelligence (AI), generative artificial intelligence (GenAI), agentic AI and digital technologies have become common buzzwords for good reason as they deliver promising advancements that reshape how business is done. The pace of innovation and technological advancements is impressive while simultaneously overwhelming as organisations find it hard to remain at the forefront of change. Staying ahead requires not only understanding the intricate landscape of possibilities but also envisioning how they can be strategically integrated into your organisation's fabric. 

AI & digital technologies
AI & Digital technologies

At PwC, we recognise that the potential for pharma, biotech and medtech companies and healthcare organisations is vast, and we are here to guide you in navigating this dynamic environment with confidence and expertise. We strongly believe that turning potential into impact requires a partner who understands the health industry (HI) ecosystem, including the science, regulations and the needs of both patients and healthcare providers, before translating them into scalable, compliant and future-ready digital solutions.

Applications of AI and digital technologies in health industries

AI and digital technologies have the power to revolutionise the HI sector by transforming how medical professionals approach patient care, how research into new medicines is performed and how to reach operational efficiency and supply chain optimisation. These innovations can unlock value levers that allow companies to scale their workforce, accelerate operations and concentrate on boosting topline activities.

Food for thought - a few examples:

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Why PwC?

At PwC, we are a community of solvers from diverse backgrounds - consultants, engineers, developers, data scientists and design specialists — that offer the necessary blend of experience and knowledge to be your trusted partner on your technological journey. Our human-led, tech-powered mindset drives our success in harnessing the power of artificial intelligence, both by developing the capabilities of our consultants as well as being a knowledgeable partner to the companies we work for. Complemented by alliances with other leading tech companies and academic institutions, we create solutions that help you reimagine certain areas of your business to unlock more value.

Our global network of experts in all fields of technological innovations ensures that we can be your one-stop-shop, and our Belgian team of experts works as part of our global team to provide comprehensive solutions tailored to your needs. PwC is accelerating our investments in technology, industry collaborations and training, as well as the services we offer to clients—focusing on embedding AI as an intrinsic part of everything we do.

Our focus goes beyond staying ahead in technology; it's about responsibly embedding AI deeply into business strategies and operations. Our unique approach to bringing AI to business is rooted in building trust and delivering outcomes. This serves as the core of our lab-based innovations, our real-world solutions that we deliver to clients and our active participation in the forums that are helping to shape the future of responsible AI.

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Contact us

Jan Debaere

Jan Debaere

Partner, Health Industries Lead, PwC Belgium

Tel: +32 473 92 46 11

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