With Dynamic Shared Ownership (DSO), Bayer has reimagined how a multinational company operates — replacing layers of hierarchy with self‑organised, entrepreneurial teams empowered to innovate faster and closer to the customer. With 95% of decisions now made by those closest to the customer, DSO shifts the focus from bureaucracy and annual budget cycles to mission‑driven outcomes delivered in rapid 90‑day cycles. The ambition: the scale of a multinational with the speed of a start‑up. In this interview, we explore what it takes to bring such a radical transformation to life at a local level.
"By focussing more on achieving mission-driven outcomes rather than working towards detailed KPIs (key performance indicators), we’ve become more responsive and agile, enabling us to deliver faster innovation to our customers."
Niels Hessmann, Managing Director and Country Division Head Pharmaceuticals at Bayer BNLIlse Kennes, Director at PwC Belgium, spoke to Niels Hessmann, Managing Director and Country Division Head Pharmaceuticals at Bayer Benelux (BNL), about his experiences implementing DSO at Bayer BNL, what the operating model aims to achieve, and his recommendations for companies in similar circumstances.
Read our interview for the full story.
Implementing DSO at Bayer BNL
Download our interview with Niels Hessmann to discover the benefits of DSO and what your organisation could learn from it.
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