Responsible AI

Looking at AI through the lens of ESG principles

looking at AI through ESG principles
  • Blog
  • September 29, 2025

AI is transforming the world, but its integration with environmental, social and governance (ESG) principles is crucial. While AI has a significant footprint – with soaring data centre emissions to keep up with the compute demand – the very innovation driving this surge is also developing solutions for sustainable and equitable growth, exemplified by the role of AI in precision agriculture to reduce water and fertilisers and AI solutions for power grid optimisation.

Discussing AI’s impact on environmental, social and governance aspects can short circuit the conversation. Either by berating individual behaviour or by shifting focus to bigger ESG offenders. In both cases we avoid talking about the elephant in the room: AI has hit an inflection point and its usage and adoption rate are only going to go up from here. And meanwhile, governments and companies are shaping a future with AI as part of our daily lives. 

This series will delve into various aspects of AI and sustainability factors, helping C-level executives navigate the different perspectives on the impact of artificial intelligence. It aims to address both the challenges and opportunities related to building sustainable and ethical AI as part of our day-to-day lives. 


We kick-off this series with the environmental impact of AI training and usage. In future articles, we will cover:

  • How AI is shaping customer and employee engagement and the role of Trustworthy AI.

  • Addressing effective AI governance in light of the EU AI Act, data privacy, cyber security risks and AI guardrails.

  • A C-Suite Playbook for Responsible AI 

Key figures

100%

of industries are increasing AI usage, including industries less obiously exposed to AI such as mining and agriculture

PwC AI Jobs barometer
1.5%

of global power usage in 2024 was used by global data centres - that's 415 terawatt hours (TWh) of electricity according to the IEA. This is expected to more than double to 945 TWh by 2030 and could reach 1,720 TWh by 2035 depending on the adoption rate of AI and trends in energy efficiency

96 TWh

f electricity was demanded by data centres in Europe in 2024. Experts expect this to grow to 168 TWh by 2030

PwC AI Jobs barometer
300

million full-time jobs across the world’s major economies could be automated by the latest wave of generative AI according to Goldman Sachs

66%

faster skill changes in AI-exposed jobs in 2025, compared to 25% last year. The change is fastest in automatable jobs

PwC AI Jobs Barometer

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Xavier Verhaeghe
Xavier Verhaeghe

Partner Technology Consulting & Innovation, PwC Belgium

Michiel De Keyzer
Michiel De Keyzer

Director, PwC Belgium

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