Introducing the House of Customer Centricity
To address these widespread challenges, our white paper provides a comprehensive guide to embedding customer centricity within an organisation. We introduce the "House of Customer Centricity"—a robust framework built on solid research and effective business practices. This framework lays out essential components for establishing an authentically customer-focused organisation.
Through insightful real-world case studies, we illustrate how leading companies have used a deep understanding of their customers to refine their products and services, achieving remarkable outcomes.
Explore the transformative insights of our research and learn how it can steer your organisation towards authentic customer centricity by joining our upcoming roundtable, hosted in collaboration with UHasselt.
"Despite growing recognition that customer centricity is crucial for organisational performance, organisations are dealing with confusion about what customer centricity really is and how to put it into practice."
Tom VermeirDirector, PwC BelgiumCustomer Centricity: placing customers at the centre of the organisation
White paper
Contributors
Prof. Dr. Sara Leroi-Werelds
Associate Professor
Marketing & Strategy
Faculty of Business Economics, Hasselt University
Koen Van Kerckhoven
Senior Manager
Strategy & Operations
PwC Belgium
Nicolay Verbraeken
Senior Manager
Commercial & Service Excellence
PwC Belgium
Julie Delville
Manager
Strategy & Operations
PwC Belgium
Contact us
Tom Vermeir
