Organisational success through customer centricity: Academic insights and real world applications

Customer Centricity

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  • Publication
  • September 26, 2025

"Despite growing recognition that customer centricity is crucial for organisational performance, organisations are dealing with confusion about what customer centricity really is and how to put it into practice."

Tom VermeirDirector, PwC Belgium

Customer Centricity: placing customers at the centre of the organisation

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Contributors

Prof. Dr. Sara Leroi-Werelds
Associate Professor
Marketing & Strategy
Faculty of Business Economics, Hasselt University

  

 

Koen Van Kerckhoven
Senior Manager
Strategy & Operations

PwC Belgium

Nicolay Verbraeken
Senior Manager
Commercial & Service Excellence
PwC Belgium

Julie Delville
Manager
Strategy & Operations

PwC Belgium


Contact us

Tom Vermeir

Director, PwC Belgium

+32 473 12 36 29

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