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Project Blue

Assessing the future trends for financial services

The Project Blue framework considers the rise and interconnectivity of emerging markets and state-directed approaches to economic development.

Financial services is set for transformation as its role, industry structure and commercial realities are disrupted by the major trends that are reshaping the global economy and competitive landscape.

Many businesses will be unrecognisable by the end of the decade and the list of market leaders could be very different as smart and agile players leapfrog slower moving competitors.

Project Blue provides a framework to help you assess the implications of these trends for your strategy and business model. Being able to see the future clearly and develop a proactive response, rather than simply reacting to events, will be a key source of competitive advantage in a fast-evolving market.

The Project Blue framework considers the rise and interconnectivity of emerging markets and state-directed approaches to economic development. It also examines the impact of: 

  • new technology
  • demographics
  • changing customer behaviour
  • mounting pressure on the world's most critical natural resources

The Project Blue analysis draws on the perspectives of industry leaders and PwC's network around the world. It also brings together a huge amount of research into the:

  • forces shaping the global economy
  • customer expectations
  • government policy

Rather than offering one way forward, the Project Blue framework recognises that whether these developments are threats or opportunities depends on the nature of your organisation and where in the world you sit. The results will help you to:

  • target investment
  • identify talent requirements
  • develop the necessary operational capabilities needed to make the most of your competitive potential

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