webinar

Squeezed on price, stuck proving value?

Webinar on a new playbook for MedTech value creation.

Webinar

Are you looking to enhance your pricing strategy in the face of increasing demands from procurement, hospitals, and payers?

Join our webinar to explore how top MedTech companies are safeguarding their margins and transforming clinical outcomes into tangible commercial advantages—without succumbing to price cuts.

In just 60 minutes, you'll uncover practical insights into common areas of margin loss throughout the commercial cycle, learn how to transition from cost-plus to value-based pricing, and discover how outcome-linked pricing can reshape discussions with procurement, clinicians, and payers.

We'll address the most pressing pricing challenges in today's MedTech landscape, share practical strategies for outcome-linked pricing, and provide key takeaways to help you protect your margins now while building pricing strength for the future.

To illustrate these concepts, we're joined by moveUP, a leading digital health company focused on translating patient outcomes into actionable insights and measurable efficiencies, working directly with hospitals and in collaboration with MedTech partners. 

The webinar will cover key areas:

  • Understanding MedTech margins: Explore how MedTech companies often lose margins and discover practical solutions to restore them.
  • Shifting to value-based pricing: Transition from focusing on product features to prioritising patient outcomes and system efficiency.

  • Implementing outcome-linked pricing: Learn how to use outcomes as a commercial advantage and engage effectively with procurement, clinicians, and payers.

Target audience

This webinar is crafted for MedTech leaders and professionals in pricing, commercial strategy, market access, finance, and sales. It's also for those committed to safeguarding value and margin in a healthcare landscape that's increasingly focused on value.

Speakers

Register here for the webinar recording

Squeezed on price, stuck proving value? A new playbook for MedTech value creation.

Contact us

Jan Debaere

Partner, Health Industries Lead, PwC Belgium

+32 473 92 46 11

Email

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