The health industry is under pressure - technology, including the spread of wearables and the use of AI, is advancing at an ever-increasing rate, competition from companies expanding into the sector is intensifying, and patients expect to be able to take greater control of their health. This has resulted in disrupted business models, reinvented processes, and profound change throughout the industry.
The latest PwC Global CEO Survey highlighted five shifts that businesses are now experiencing:
- AI at enterprise scale
Building the foundations to scale AI from experimentation to enterprise-wide impact. Sectors without borders
Expanding beyond traditional sector boundaries to unlock new sources of growth.Higher confidence around near-term growth
Converting short-term optimism into sustained performance.Mindset in the face of market uncertainty
Focussing leadership attention on the risks that matter most.Compete on trust
Strengthening cyber resilience, safety, and confidence across care ecosystems.
Based on the opinions and experiences of health industry CEOs in Belgium, the whitepaper shares a sector perspective on these shifts and what it could mean for the future.
Discover more in our whitepaper
Find out about the future of the Belgian health industry according to local CEOs.
"AI is a gamechanger for the health industry—more than for other industries."
“What’s the best way to treat chronic disease? By preventing it from happening in the future. And that requires changing our healthcare system to recognise the benefits of preventative interventions.”
“The past 12 months has seen a fundamental change to our industry’s situation. It’s happened so fast. Decreasing investment, employment, clinical trials. We need to evolve and turn this situation around.”
“What’s trust? According to the famous trust equation, it’s competence times reliability, divided by self-orientation. Private companies working in healthcare have all the right elements to be trusted partners, but opportunities still exist to help society fully understand the importance of their role.”
“Transparency is important when we talk about AI. I agree that we should explain when AI is or isn’t used. But we need to draw a clear line: do we really need to say that we’ve used AI to review documents related to a project?”
“One of the biggest challenges we face today is Belgium’s siloed approach to production and governance. This needs to change before investments move to other parts of the world, including to our European neighbours.”
“Fake news is harmful, especially when respected journalists treat it as if it’s true and increase its spread. It pushes health companies to react, making it more difficult for the public to trust any health news.”
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