Edition 2020 - 2024
Five-year projection of consumer and advertiser spending data across 14 segments and 53 territories
Pulling the future forward: The entertainment and media industry reconfigures amid recovery
The entertainment and media industry was thrown for a loop by COVID-19. Which countries and sectors are showing the most resilience? What are the implications of reduced advertiser demand? Our latest Outlook, which takes into account the effects of the pandemic, provides the kind of clear insight and data that can help you identify opportunities throughout a rapidly evolving landscape.
Based on all-new advertising and consumer spending data and forecasts for 14 industry segments across 53 territories.
In 2020, the entertainment and media industry absorbed the historic shock of COVID-19, which toppled long-standing business models, amplified existing trends and forged new opportunities. As the global economy shrinks for the first time since 2009, the US$2.1tn industry is forecast to contract in 2020 by 5.6%.
Consumer habits can take a lifetime to learn – but just a lockdown to lose. The COVID-19 pandemic has accelerated and amplified ongoing shifts in consumers’ behaviour, pulling forward digital disruption and forcing industry tipping points that wouldn’t have been reached for many years.