Accelerating market access in healthcare

healthcare thumbnail
  • Case Study
  • June 22, 2023

A client in medical affairs wished to increase awareness and market access for their products through data-driven decision-making. This required the mapping of Key Opinion Leaders (KOLs) and the identification of unmet medical needs.

Market analysis and an agile decision-making tool

It was important to adhere to the client’s strict ethical and regulatory guidelines and develop internal communication strategies accordingly. We worked together to analyze the market landscape through a medical literature search on the disease, and to map relevant KOLs in the field.

We then digitized the information in a visual decision-making chart, using an agile methodology to provide the most flexible solution. Additionally, we facilitated a co-creation event with KOLs to identify unmet medical needs.

market analysis

The creation of a market access roadmap

Our consultancy on the strategy to support new therapeutic areas of interest resulted in the definition of scientific knowledge on a specific disease and the co-creation of the care and prevention of tomorrow. Hand in hand with our client, we defined a market access roadmap related to a disease and the trajectory to solve the unmet medical needs we pinpointed.

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Contact us

Jan Debaere

Jan Debaere

Partner, Health Industries Lead, PwC Belgium

Tel: +32 473 92 46 11

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