The Sale of Springbok to Indufin

Springbok is a top-tier digital marketing agency, combining technology, strategy and creativity to create world-class customer and brand experiences. With a young, dynamic team of experts, Springbok has achieved an incredible growth record since its inception in 2014. Their work embraces technology to create the best brand experiences and customer journeys across all modern channels.

Springbok looked to the market for assistance in gaining extra capital to support its international expansion with the Netherlands and France as its first steps.

How we helped

By putting ourselves in the client's shoes and leveraging on our relevant track record and international network, we created a personal relationship with the client based on mutual trust. We advised the client through an integrated approach. PwC Corporate Finance led the process and the discussions with potential buyers, while the PwC Transactions team offered the client financial assistance services.

PwC looked for the best fit during an auction process, focusing not just on the financial terms but also on the cultural fit between management and the financial sponsor. In the end, Indufin emerged as the preferred partner to provide Springbok with the means to become the leading European player in its field.