Metaverse

The evolution of business in the metaverse

The metaverse is still in its early days, but opportunities for businesses are already materialising. Tech companies and big brands are betting heavily on the metaverse. We believe that the metaverse is an evolution of the internet as we know it, and that it will enable the further integration of our digital and physical lives. It’s an evolution offering many opportunities to reshape the way we use the internet, interact with each other and with organisations. For business, we see four big opportunity areas: employee experience, customer experience, process improvement and an expansion with new products and services.

Our aim is to support our clients by generating a thorough understanding of the metaverse and its associated technologies, how it can concretely be used in their business, and what the top- and bottom-line benefits could be. 

We know that for some this might seem like a long way off. However, digital natives grow up with technology as an integral part of life, gaming has entered the consumer and workforce markets, and we cannot imagine our lives anymore without digital tools. Therefore, we believe that the metaverse and its technologies are here to stay and the market will grow rapidly year by year. By 2030, it’s estimated that there will be five billion metaverse users. 

Our services

To approach the metaverse for your organisation from a holistic BXT point of view, our core team of dedicated specialists combine core Business expertise together with eXperience design and Technology. We are here to support you from strategy to execution of your metaverse ambitions.

Our Technology consulting team bridges the gap between Business expertise and eXperience design leveraging emerging technologies (development, Blockchain, AR, VR, etc.).

Our Customer consulting team helps you grow your business and increase your topline by tackling all commercial aspects of your metaverse journey, including:

  • Development of metaverse strategy and integration into your commercial strategy

  • Metaverse scaling strategy: from idea to concrete applications

  • Setting up metaverse sales and customer support channels

  • Supporting the development of digital products, NFTs and digital twins

  • Designing customer experience (physical and digital) and customer journeys

  • Launch of initiatives, campaigns, digital products and digital twins

Our People & Transformation team shapes your people strategy together with you, in a future-proof way. We support you throughout the end-to-end journey, to:

  • Deliver exciting, immersive talent acquisition experiences meeting the new generation's demands and expectations

  • Reshape the hybrid/virtual workspace of the future

  • Develop immersive learning and development practices, for hard and soft skills

  • Facilitate the change people go through to embed the metaverse into their daily practice

  • Design meaningful employee experience journeys driving efficient collaboration and engagement

Our Operations consulting team looks for ways to increase efficiency and reduce cost throughout your business operations, by  leveraging the metaverse and its supporting technologies:

  • Setting up foundations for digital prototyping

  • Optimising your operations by leveraging digital twins, artificial intelligence (A.I.) and connected devices (Internet of Things)

  • Digital factory or facility design and planning

  • ESG optimisation of the supply chain

Our Tax and legal team helps you to shape future-proof tax and legal operating models. This includes:

  • Identification of tax incentives linked to integrating cutting-edge technologies.

  • Design of streamlined transaction flows and ERP implementation

  • Incorporate new ways of working into personnel benefit plans and optimise the global corporate structure

  • Ensure future-proof compliance with incoming technology-focused (EU) regulations

Are you looking to take action and get your organisation into the metaverse in a specific domain?

Get in touch with one of our partners involved if you have any extra questions.

      Management consulting

    Tax and Legal

   Technology consulting

Peter Vermeire

Partner, Ghent, PwC Belgium

+32 493 51 87 28

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Jonas Van de Gucht

Transfer Pricing Partner, Brussels, PwC Belgium

+32 478 79 39 77

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Xavier Verhaeghe

Partner Technology Consulting & Innovation, Brussels, PwC Belgium

+32 495 59 08 40

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