Maximising pricing and profitability in consumer markets

customer service
  • Publication
  • 6 minute read
  • April 08, 2024

The Belgian food and beverages industry is a vibrant and dynamic sector that presents both opportunities and challenges for businesses. As companies strive to thrive in this market, pricing and profitability become critical factors in achieving sustainable growth. It is important to recognise that price holds the greatest potential for driving profits, surpassing the impact of sales volume or cost reduction.

In this article, we will explore three key strategies and two novel pricing models to optimise pricing and profitability. 


Contributors are: Jaro Musch, senior associate, Romain Matriche, manager, Nathalie Parent, partner, Peter Vermeire, partner

Download the full article now to start your pricing journey today.

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Contact us

Nathalie Parent

Nathalie Parent

Partner, PwC Belgium

Tel: +32 473 30 27 96

Peter Vermeire

Peter Vermeire

Partner, PwC Belgium

Tel: +32 493 51 87 28

Romain Matriche

Romain Matriche

Manager, PwC Belgium

Tel: +32 474 56 83 99

Connect with PwC Belgium