In this wide-ranging conversation, Bart Vermeulen, the new Chair of pharma.be, sets out his vision for the future of Belgium’s pharmaceutical sector. He looks at why innovation and affordability should be seen as complementary, what Belgium can learn from other healthcare systems, and why collaboration between patients, policymakers, healthcare professionals, and industry is essential.
From prevention and patient engagement to AI, personalised medicine, and the future of life sciences, Bart shares his thoughts on how Belgium can build on its strengths—and why the time to act is now.