Introducing the 2024 AMS and PwC corporate venturing barometer

How do corporations collaborate with startups today?

Belgian VC market study 2023
  • Publication
  • 3 minute read
  • January 13, 2025
47%

of corporates are collaborating with startups today. That’s an increase of almost 20% compared to 2019.

90%

of corporations want to work with startups.

76%

highlight environmental sustainability as an important criterion in collaboration decisions.

Closing the innovation gap

Corporate venturing can exist in many forms. It allows companies to seek a way to collaborate with startups that fit their strategy and vision for the company. While corporate venturing activities mature over time and increase in their presence (+20%), this barometer also shows a big gap between the willingness to start with corporate venturing (90%) and actively running a corporate venturing activity (47%). 

This 4th edition of the Antwerp Management School and PwC’s Corporate Venturing Barometer aims to provide a view on corporate venturing practices in Belgium. The barometer reveals both challenges and opportunities and will enable discussions between all stakeholders. Whether you are an innovation leader, corporate decision-maker, investor, entrepreneur or policymaker, a better understanding of the corporate venturing challenges is essential to navigate and leverage its potential effectively.

“The closer the horizon, the easier it is to track the innovation progress. The more distant the horizon, the more difficult the tracking and the more important the alignment with the strategy will be. Long-term innovation depends more on trust and maybe the past performance of the innovation team.”

Innovation leadFood Industry

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2024 AMS and PwC corporate venturing barometer

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2024 AMS and PwC corporate venturing barometer

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Pascal Janssens

Pascal Janssens

International Tax Partner, Platforms and Market Positioning Lead, PwC Belgium

Tel: +32 476 87 52 24

Enya Steenssens

Enya Steenssens

Scale Lead, Senior Manager, PwC Belgium

Tel: +32 478 35 33 61

Birgit Everaert

Birgit Everaert

Manager, PwC Belgium

Tel: +32 499 31 51 19

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