Sale of WAVE agency to BUTIK

Wave Agency is a specialized marketing agency that crafts fan-centered stories in sports, music, and lifestyle to captivate audiences and ignite their passion.

Initially established as a sports marketing and sponsorship agency, Wave has evolved to focus on fan engagement and brand activation. The agency offers blue-chip clients a comprehensive approach through digital marketing, brand strategy, content creation, and user experience design.

How we helped

In 2024, Wave's shareholders opted to seek a partner to support their future endeavors, selecting PwC Corporate Finance to assist with the transaction.

Following a competitive process, Wave decided to join forces with Butik in order to become a future-proof company by combining their strong strategic, creative, and unique approach with Butik’s strength and operational excellence.