The sale of Standard de Liège to 777 Partners

Standard de Liège is a historic football club in Belgium located in the Walloon region. It was founded in 1898 as the sports club of the Saint-Servais college. Now it's now one of the most popular clubs in Belgium, and the second-biggest seller of season tickets in the country. It has been in the Belgian top division continuously since 1921.

Based in Liège, the club benefits from a large geographical reach for fans. Attracted by the unique atmosphere in the stadium on match days, and the team’s renowned style of play, Standard has fans coming from all over the country.

How we helped

PwC Corporate Finance acted as a lead advisor to Standard de Liège in finding the right financial partner to continue growth and stability for both the club and the new stadium. 

An auction was organised and Standard was acquired by 777 Partners in April 2022, a US-based fund, with the goal of building a football network. The fund currently has Genoa FC, Red Star FC and Vasco Da Gama in its portfolio, and also holds a minority stake in Sevilla FC.