Eastern Approaches...

Business owners in Western Europe are increasinglyrecognising companies and institutions from Emerging Markets(EM) as serious contenders when searching for a strategicpartner or when attempting to sell their business outright.

But do Western European vendors understand EM purchasersand their respective cultures well enough to successfullynegotiate the best deal for their business?

What can you do to maximise the success of these crossborder transactions?

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