Beyond the device: From producer to problem solver

Learn how the medical device industry is enabling improved patient outcomes in the new health economy

PwC’s Health Research Institute (HRI) has released a report. In this report we outline how the medical device and technology industry is responding to shifting customer demands in the New Health Economy.

The medtech industry is responding to the following key customer demands


Services beyond the device: Medtech manufacturers are expanding the solutions they offer to include broader services, moving beyond the product itself.

Patient-centricity: No longer the second thought, patients are being incorporated into the center of medtech companies’ business models.

Expanded care settings: As technological advances bring a new wave of possibility, medtech manufacturers are catering to the changing expectations of customers, who demand convenience and mobility in the care they receive.

Clinical workflow optimization: Medical device and diagnostics companies are designing solutions to improve patient outcomes through technology that integrates seamlessly into clinicians’ workflow.

Data and analytics functionality: Providers are looking to gain deeper insights about their patients, and medtech is the link that enables them with actionable insights to make timelier, more informed clinical decisions.

Clinician and consumer needs and desires are driving innovation

About the research

HRI interviewed top executives at large medtech firms and analyzed recent organizational changes among the top 10 medical device companies by revenue.

HRI also interviewed CEOs representing some of the medtech industry’s new entrants to understand how these organizations are competing in the New Health Economy.

Contact us

Romain Seffer
Tel: +32 (0)2 710 9505

Matthias Reyntjens
Tel: +32 (0)9 268 8066

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